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Privacy Policy


Last Updated: May 18, 2026

1. INTRODUCTION The Supply Plus ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, and share your information when you visit our retail locations in Wisconsin or use our website, thesupplyplus.com.

2. INFORMATION WE COLLECT We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Data"). This includes:

  • Identifiers: Name, email address, phone number, and physical mailing address.

  • Transaction Data: Details about products you have purchased, the date/time of the transaction, and the location of purchase.

  • Rewards Data: Points earned, redemption history, and membership status within our loyalty programs.

  • Payment Data: We use PCI-compliant payment processors (such as Lightspeed or Shopify). We do not store full credit card numbers on our local servers.

3. HOW WE COLLECT DATA

  • In-Store: When you sign up for our Rewards Program at the register or request a digital receipt.

  • Online: When you create an account, sign up for our newsletter, or complete a purchase on our website.

  • Automated Technologies: When you interact with our website, we may collect technical data about your equipment and browsing patterns, though we do not utilize third-party tracking pixels for advertising.

4. FUNCTIONAL COOKIES & TECHNICAL DATA While we do not use third-party tracking pixels for behavioral advertising, our website utilizes functional cookies necessary for the Site to operate. These cookies allow you to:

  • Maintain a shopping cart during your session.

  • Remain logged into your Rewards account.

  • Use secure checkout features through Shopify. You can disable cookies in your browser settings, but doing so will prevent the Site from functioning correctly.

5. AGE VERIFICATION & GOVERNMENT ID DATA To comply with Wisconsin and federal law for the sale of age-restricted products (Hemp, Nicotine, Tobacco), we may verify your age using:

  • Manual Inspection: Visual check of a government-issued ID.

  • Electronic Scanning: Using POS tools (Lightspeed/Shopify) to scan the barcode on your ID. Note: We use this data strictly for age verification and record-keeping required by law. We do not sell or share ID-specific data for marketing purposes.

6. THIRD-PARTY DATA FLOW To provide a unified rewards experience, your Personal Data flows between our integrated platforms:

  • Transaction Data is managed by Lightspeed (In-store) and Shopify (Online).

  • Loyalty Points & Communications are synchronized via TapMango, Marsello, and Umbrella. By signing up for our Rewards Program, you consent to your data being shared among these specific partners for the sole purpose of managing your account and sending you relevant store updates.

7. CHILDREN’S PRIVACY (STRICT 18+ POLICY) Our Services are not intended for anyone under the age of 18. We do not knowingly collect or solicit personal information from individuals under 18. If we learn that we have inadvertently collected personal information from a minor, we will delete that information immediately.

8. DATA RETENTION We retain your Personal Data for as long as your Rewards account is active or as needed to provide you with Services. We also retain and use your information as necessary to comply with our legal obligations (such as tax records or age-verification audits), resolve disputes, and enforce our agreements.

9. HOW WE SHARE YOUR DATA (THIRD-PARTY PROVIDERS) To provide a high-quality retail experience and maintain our loyalty programs, we share your data with trusted service providers. These entities are contractually obligated to keep your data secure. Our primary partners include:

  • Point of Sale (POS) & E-commerce: Lightspeed and Shopify (used to process transactions and manage inventory).

  • Loyalty & Marketing: TapMango, Marsello, and Umbrella (used to manage reward points, communicate offers, and track customer engagement).

We do not sell your personal data to third-party data brokers.

10. USE OF YOUR INFORMATION We use the data we collect to:

  • Process your transactions and provide digital receipts.

  • Manage your "The Supply Plus" rewards points and redemptions.

  • Send you marketing communications (you may opt-out at any time).

  • Comply with Wisconsin state laws regarding age-restricted sales (vape, hemp, tobacco).

11. DATA SECURITY We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your personal data is limited to employees and third-party service providers who have a business "need to know."

12. YOUR RIGHTS (OPT-OUT & ACCESS) You have the right to:

  • Opt-Out: You may unsubscribe from marketing emails or SMS messages at any time by following the "Unsubscribe" or "STOP" prompts.

  • Request Deletion: You may request that we delete your account and personal data from our systems by contacting us at the email below.

  • Correction: You may update your contact information at any time in-store or through your online account.

13. SURVEILLANCE NOTICE For the safety of our customers and staff, all The Supply Plus retail locations utilize 24-hour video and audio surveillance. This data is used for security, loss prevention, and internal analytics purposes only and is periodically overwritten.

14. CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will reflect the most recent revisions.

15. CONTACT US For questions regarding this Privacy Policy or your data, please contact us by email: support@thesupplyplus.com